{"id":21909,"date":"2022-09-30T17:56:13","date_gmt":"2022-09-30T10:56:13","guid":{"rendered":"https:\/\/www.tvu.edu.vn\/?p=21909"},"modified":"2022-10-31T06:55:15","modified_gmt":"2022-10-30T23:55:15","slug":"nganh-thuong-mai-dien-tu-va-xu-huong-giao-dich-truc-tuyen","status":"publish","type":"post","link":"https:\/\/www.tvu.edu.vn\/nganh-thuong-mai-dien-tu-va-xu-huong-giao-dich-truc-tuyen\/","title":{"rendered":"Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 xu h\u01b0\u1edbng giao d\u1ecbch tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"

\"\"<\/p>\n

(TVU)<\/strong> – Theo b\u00e1o c\u00e1o c\u1ee7a Hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam, doanh thu kinh doanh tr\u1ef1c tuy\u1ebfn d\u1ef1 b\u00e1o s\u1ebd t\u0103ng trung b\u00ecnh 29% trong giai \u0111o\u1ea1n 2021-2025.\u00a0 Nhi\u1ec1u doanh nghi\u1ec7p d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng t\u1eeb kinh doanh truy\u1ec1n th\u1ed1ng sang kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai h\u00ecnh th\u1ee9c.<\/span><\/p>\n

\u0110\u00e0o t\u1ea1o theo h\u00ecnh th\u1ee9c CO-OP<\/strong><\/span><\/p>\n

Theo c\u00e1c nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. V\u00ec v\u1eady, nhu c\u1ea7u nh\u00e2n l\u1ef1c trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng cao, v\u00e0 ng\u00e0nh h\u1ecdc n\u00e0y ng\u00e0y c\u00e0ng h\u00fat c\u00e1c b\u1ea1n tr\u1ebb theo h\u1ecdc. <\/em><\/span><\/p>\n

Tr\u01b0\u1edbc nhu c\u1ea7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 hi\u1ec7n nay, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Tr\u00e0 Vinh \u0111\u00e3 m\u1ea1nh d\u1ea1n \u0111\u00e0o t\u1ea1o chuy\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo h\u00ecnh th\u1ee9c CO-OP, sinh vi\u00ean sau t\u1ed1t nghi\u1ec7p s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi cao v\u1edbi c\u00f4ng vi\u1ec7c v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 li\u00ean k\u1ebft \u0111\u00e0o t\u1ea1o v\u1edbi c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh, v\u1edbi 1\/3 th\u1eddi gian \u0111\u00e0o t\u1ea1o sinh vi\u00ean l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c doanh nghi\u1ec7p nh\u01b0 m\u1ed9t nh\u00e2n vi\u00ean, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap sinh vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p c\u1ea7n thi\u1ebft, n\u00e2ng cao c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho sinh vi\u00ean sau khi ra tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, v\u1edbi h\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o n\u00e0y sinh vi\u00ean s\u1ebd th\u01b0\u1eddng xuy\u00ean \u0111i th\u1ef1c t\u1ebf, th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c doanh nghi\u1ec7p trong su\u1ed1t kh\u00f3a h\u1ecdc v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng h\u00e0ng th\u00e1ng. Tr\u01b0\u1eddng \u0111ang h\u1ee3p t\u00e1c \u0111\u00e0o t\u1ea1o theo m\u00f4 h\u00ecnh Co-op v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb chuy\u00ean v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0: Chi nh\u00e1nh B\u01b0u ch\u00ednh Viettel Tr\u00e0 Vinh (ViettelPost Tr\u00e0 Vinh); Trung t\u00e2m C\u00f4ng ngh\u1ec7 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng TP. C\u1ea7n Th\u01a1 (CTICT), C\u00f4ng ty TNHH Tin h\u1ecdc \u00c1 Ch\u00e2u (AC), C\u00f4ng ty c\u1ed5 ph\u1ea7n \u0110\u1ea7u t\u01b0 ANNI, C\u00f4ng ty TNHH K\u1ef9 thu\u1eadt Nguy\u00ean Phong, C\u00f4ng ty C\u1ed5 ph\u1ea7n \u0110\u1ea7u t\u01b0 v\u00e0 Xu\u1ea5t nh\u1eadp kh\u1ea9u Nguy\u1ec5n Minh, C\u00f4ng ty TNHH Qu\u1ea3ng c\u00e1o Clover, C\u00f4ng ty c\u1ed5 ph\u1ea7n Action Commmunication, M\u1ea1ng l\u01b0\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (DTN) thu\u1ed9c C\u00e2u l\u1ea1c b\u1ed9 Gi\u00e1m \u0111\u1ed1c Sales & Marketing Vi\u1ec7t Nam (CSMO).<\/span><\/p>\n

Sinh vi\u00ean L\u00ea Ho\u00e0ng Ph\u00fac, l\u1edbp \u0110\u1ea1i h\u1ecdc Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f3a 2021 cho bi\u1ebft: Trong su\u1ed1t th\u1eddi gian h\u1ecdc t\u1eadp, sinh vi\u00ean \u0111\u01b0\u1ee3c th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c c\u01a1 quan v\u00e0 doanh nghi\u1ec7p t\u1ea1i Tr\u00e0 Vinh, C\u1ea7n Th\u01a1 v\u00e0 Tp. H\u1ed3 Ch\u00ed Minh, ch\u00fang em \u0111\u01b0\u1ee3c tham gia v\u00e0o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 m\u1ed9t nh\u00e2n s\u1ef1 t\u1ea1i c\u00e1c c\u01a1 quan, \u0111\u01a1n v\u1ecb. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ch\u00fang em r\u00e8n luy\u1ec7n \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n nghi\u1ec7p v\u1ee5, ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1ec3 th\u00edch \u1ee9ng nhanh v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c sau khi t\u1ed1t nghi\u1ec7p.<\/span><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e0o t\u1ea1o g\u1eafn li\u1ec1n v\u1edbi k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c<\/strong><\/span><\/p>\n

Ti\u1ebfn s\u0129 L\u00ea Th\u1ecb Thu Di\u1ec1m, Gi\u00e1m \u0111\u1ed1c Trung t\u00e2m \u0110\u00e0o t\u1ea1o Logistics v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho bi\u1ebft: Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c gi\u1ea3ng d\u1ea1y l\u00fd thuy\u1ebft k\u1ebft h\u1ee3p v\u1edbi ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf t\u1ea1i c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc; c\u00e1c c\u01a1 quan \u0111ang v\u1eadn h\u00e0nh ch\u00ednh quy\u1ec1n \u0111i\u1ec7n t\u1eed, ch\u00ednh ph\u1ee7 \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

Ngo\u00e0i ra, Nh\u00e0 tr\u01b0\u1eddng m\u1eddi c\u00e1c chuy\u00ean gia \u0111\u1ebfn t\u1eeb doanh nghi\u1ec7p \u0111\u1ec3 chia s\u1ebb nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c ti\u1ec5n trong vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i c\u00e1c doanh nghi\u1ec7p, tham quan th\u1ef1c t\u1ebf, h\u1ecdc t\u1eadp kinh nghi\u1ec7m, th\u1ef1c t\u1eadp Co-op t\u1ea1i c\u00e1c doanh nghi\u1ec7p c\u00f3 kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 c\u00f4ng t\u00e1c trong nhi\u1ec1u ng\u00e0nh ngh\u1ec1 v\u1edbi nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau: Chuy\u00ean vi\u00ean ho\u1eb7c qu\u1ea3n l\u00fd t\u1ea1i doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed; Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch, thi\u1ebft k\u1ebf Web th\u01b0\u01a1ng m\u1ea1i, khai th\u00e1c \u1ee9ng d\u1ee5ng; L\u00e0m vi\u1ec7c t\u1ea1i B\u1ed9 ph\u1eadn qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed; B\u1ed9 ph\u1eadn kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 marketing v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111i\u1ec7n t\u1eed, logistics, mua h\u00e0ng, b\u00e1n h\u00e0ng, thanh to\u00e1n \u0111i\u1ec7n t\u1eed\u2026; B\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf c\u00e1c t\u1ed5 ch\u1ee9c kinh t\u1ebf, t\u1ed5 ch\u1ee9c ch\u00ednh ph\u1ee7 v\u00e0 phi ch\u00ednh ph\u1ee7, c\u00e1c vi\u1ec7n nghi\u00ean c\u1ee9u, c\u00e1c c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc.<\/span><\/p>\n

Song song \u0111\u00f3, c\u1eed nh\u00e2n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nh\u01b0: qu\u1ea3n tr\u1ecb nh\u00e2n l\u1ef1c, qu\u1ea3n tr\u1ecb t\u00e1c nghi\u1ec7p, qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh\u2026\u1edf c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng m\u1ea1i d\u1ecbch v\u1ee5, \u0111\u1ea7u t\u01b0.<\/span><\/p>\n

Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c tuy\u1ec3n sinh tr\u00ean to\u00e0n qu\u1ed1c v\u1edbi m\u00e3 tr\u01b0\u1eddng DVT th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh: K\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp THPT (h\u1ecdc b\u1ea1); K\u1ebft qu\u1ea3 thi t\u1ed1t nghi\u1ec7p THPT; K\u1ebft qu\u1ea3 k\u1ef3 thi \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia Tp. H\u1ed3 Ch\u00ed Minh; K\u1ebft qu\u1ea3 d\u1ef1 b\u1ecb \u0111\u1ea1i h\u1ecdc k\u1ebft h\u1ee3p v\u1edbi k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp THPT ho\u1eb7c k\u1ebft qu\u1ea3 thi t\u1ed1t nghi\u1ec7p THPT v\u00e0 x\u00e9t tuy\u1ec3n th\u1eb3ng theo quy \u0111\u1ecbnh.<\/span><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0(Electronic Commerce) l\u00e0 h\u00ecnh th\u1ee9c kinh doanh tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Internet \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua b\u00e1n, trao \u0111\u1ed5i, thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. Ti\u1ebfn h\u00e0nh m\u1ed9t ph\u1ea7n hay to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i th\u00f4ng qua nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i. Theo \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch, mua b\u00e1n, qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi kinh doanh.<\/span><\/p>\n

Ho\u00e0ng Nam<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

(TVU) – Theo b\u00e1o c\u00e1o c\u1ee7a Hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam, doanh thu kinh doanh tr\u1ef1c tuy\u1ebfn d\u1ef1 b\u00e1o s\u1ebd t\u0103ng trung b\u00ecnh 29% trong giai \u0111o\u1ea1n 2021-2025.\u00a0 Nhi\u1ec1u doanh nghi\u1ec7p d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng t\u1eeb kinh doanh truy\u1ec1n th\u1ed1ng sang kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai h\u00ecnh […]<\/p>\n","protected":false},"author":1,"featured_media":21913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[249,41],"tags":[],"class_list":{"0":"post-21909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tin-noi-bat","8":"category-tin-tuc"},"acf":[],"yoast_head":"\nNg\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 xu h\u01b0\u1edbng giao d\u1ecbch tr\u1ef1c tuy\u1ebfn - 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